What Will the Union of BT and EE Mean for the Market?

BT-EE-logos-608x342With the news on 15th January that BT Group’s takeover of EE has been given final clearance by the Competition and Markets Authority, we have been speculating on what this will mean for the mobile market. According to the BBC, the £12.5bn deal will brings together the UK’s largest fixed-line business and the largest mobile telecoms business.

The view of the Competition and Markets Authority was that it was unlikely to harm competition as BT was “smaller in mobile” and EE a “minor player” in broadband.

The deal creates a communications giant covering fixed-line phones, broadband, mobile and TV and adds EE’s 33.8% mobile market share to BT’s portfolio.

Commenting on the acquisition, Flint MD Neil Burbidge said, “Change is always good as it brings investment, improvements, innovation and opportunity to the market. BT and EE together creates an even more powerful high value brand and adds compelling quad play to the market.”